A firearms training academy in Surrey, BC — PAL, RPAL, and CORE course scheduling with online registration and a cart-based checkout for students. Includes an AI assistant trained on course details.
The shape of the engagement and the outcome — in four lines.
Canadian Firearms Academy — a family-run, government-certified firearms & hunter-education school in Surrey, BC (operating since 1994).
Education / certification · local services
Full website rebuild, online booking & payments, brand-aligned design, technical SEO, and a complete domain + email migration — designed, built, and launched end-to-end.
A fast, modern, fully self-serve booking site that now outperforms every direct competitor on website experience and page speed.
Each one built to remove friction between an interested visitor and a paid, confirmed booking.
Live seat availability, group registrations, and self-scheduling.
Credit card, Interac e-Transfer, and buy-now-pay-later — with instant confirmations.
Students sign in (no passwords) to view and reschedule their own bookings, cutting admin workload.
Manage classes, capacity, pricing, and registrations in a couple of clicks.
Confirmations, reminders, and custom-designed digital gift certificates, sent automatically.
Reflects the brand and builds trust on every device.
Structured data, sitemaps, a content/guides hub, and local optimization.
Domain and business email moved onto modern infrastructure with no interruption.
Among the fastest sites in the category, with Core Web Vitals in the “good” range.
Scores at launch.
Live card and e-Transfer payments with automated booking confirmation.
Self-serve registration, rescheduling, and payments replace manual phone/email handling.
The best-performing, most modern website in its local market, paired with a clear plan to grow visibility.
It turned out amazing — and the owner is extremely happy with the site.
Stack
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A web app with an internal rules-based engine — no AI — that helps homeowners understand their insurance estimates and generates a clear, plain-language report.
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